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  • Writer's picturePaul Hinwood

Why Real Estate Photography Is Important.

Did you know that over 90% of homebuyers use the Internet as part of their home search? That means that listing photos are a critical factor. it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d venture to say that the single most important factor in selling a home is good photography.

This doesnt just apply to the high end houses this applies to all homes priced at £200,000 or more and even to rentals. Studies have found that good photography helps to sell a home faster and for more money. Keep in mind that with so much research performed online, a good photo can help to get a homebuyer through the door.

The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home. Drones can also help sell a home by showing off the surrounding area.

Photography is all about lighting and angles. A great photographer can bring out the best features of a home by mastering angles and lighting. This means shooting with a tripod, shooting at the right level and using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks extremely desirable. sometimes its even a good idea to focus on unique points of a room such as a fire place.

Post-production is the art of choosing the right photos and enhancing them. The homebuyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections.

The photographer processes the photos and enhances the color. The photographer will then edit the photos to ensure that trees, grass, home and sky are perfect. This involves fixing brown grass patches, editing paint on a home and much more. Once the photographer is finished with his post-production they are ready to help sell your home.

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